Mustang with Uli Heckmann

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For the debut of the redesigned 2018 Mustang, agency GTB assigned Uli Heckmann once again to capture Ford’s flamboyant muscle car. Set around various hip LA neighborhoods, PCH and an old desert bridge, the campaign has a relaxed, editorial feel to it. As the new model wasn’t available at the time of the shoot, a previous model was used in its place, which had to be swapped out later in CGI. Sending along two guys from Recom Farmhouse's NY branch, we provided on set CGI supervision, previsualisation, HDR captures and retouching. Back in the studio, the team kept working closely together with the photographer and agency via screen share sessions to produce the final artwork. Take a peek behind the scenes on our blog.